MOTION DESIGN
My love of motion design started as a child when I went to a summer program sponsored by RISD (the Rhode Island School of Design). We designed sculptures inspired by the ocean, and to me, the rhythmic movement of the waves always made me feel at safe, relaxed, and at home. After college, I began working at a TV station where my job of creating motion graphics allowed me to explore the limitless reaches of my creativity. Anything was possible! Designing over time… incorporating music, video, special effects, and typography allowed me to fully express feelings in a powerful way that hooked me in and hasn’t let go yet!
MOTION DESIGN
My love of motion design started as a child when I went to a summer program sponsored by RISD (the Rhode Island School of Design). We designed sculptures inspired by the ocean, and to me, the rhythmic movement of the waves always made me feel at safe, relaxed, and at home. After college, I began working at a TV station where my job of creating motion graphics allowed me to explore the limitless reaches of my creativity. Anything was possible! Designing over time… incorporating music, video, special effects, and typography allowed me to fully express feelings in a powerful way that hooked me in and hasn’t let go yet!
Project: Short Promo for Frightmare Haunted Attractions
Challenge: To increase awareness and ticket sales for the final week of Frightmare.
Solution: I wanted to emphasize the fear energy, while building excitement because we were airing this the weekend of Halloween.
Project: Wicked Hollow Promo for Frightmare Haunted Attractions
Challenge: Frightmare had two haunts, and we wanted to begin to lay out the story of the witches of Wicked Hollow, and build awareness of Frightmare.
Solution: I filmed my nephew and his best friend getting captured by the witches of Wicked Hollow!
Project: 0:15 sec Frightmare Promo that aired in all local movie theaters and on video streaming platforms.
Challenge: To build awareness and excitement around our upcoming Haunts.
Solution: Because this promo was so short, and because the client had very specific requirements about what we could show and say, I decided to keep it basic and straightforward.
Project: Introductory Image Campaign for Bella’s Global Solutions
Challenge: To let people know what services BGS offered, and express their commitment to customer service.
Solution: I voiced and edited this promo as a way to appeal to new customers. We wanted to keep our message and branding clean, direct and to the point.
Project: Short Sizzle Reel for ‘Explore & Exhale’
Challenge: To create a piece that would spark excitement, and encourage people to want to learn more about my show.
Solution: I incorporated quick cuts, dynamic music, and captivating video footage in between short clips from various show segments.
Project: Longer Sizzle Reel for ‘Explore & Exhale’
Challenge: To create a piece that would spark excitement, and encourage people to want to learn more about my show.
Solution: I incorporated quick cuts, dynamic music, and captivating video footage in between short clips from various show segments.
Project: Promo for Courageous Evolution
Challenge: We wanted to make a short promo that would educate viewers what our 7 day program included and hope to drive traffic to our website.
Solution: Using upbeat music, vibrant colors, and captivating video allowed me to clearly illustrate the main areas we were focusing on, and the website.
Project: :30 sec Promo for KPHO CBS 5
Challenge: To create an awesome image spot to air during the Super Bowl
Solution: We decided to have some fun with this spot (ie…cut to me hanging out of a helicopter filming our news chopper flying through downtown Phoenix!), and I tried to create interesting transitions between shots, and experiment with keyframing. This entire spot was done by hand, and I am grateful to have been awarded an Emmy Award for this.
Project: :15 sec Promo for BetterTV Top Dog Contest
Challenge: We wanted to boost traffic to our website and social media platforms each month
Solution: By creating challenges (this one was focused on pets, others were diy home makeovers, creative recipes, best travel destination, etc) we were able to increase page visits and interaction dramatically. We continued these challenges quarterly and awarded prizes from our corporate portfolio (subscriptions to Better Homes & Gardens, Ladies’ Home Journal, MORE, Real Simple and other magazines we owned) for cross promotion.